Why a Podcast?

Posted on December 23, 2019 by Mariana Pimenta, One of Thousands of Executive Coaches on Noomii.

My first podcast is called “Inspiring Careers”. It started off as “exciting” careers, but then I changed it into “inspiring” careers after I realized how, in the long run, inspiration is more important than excitement. I’m a business coach experiencing the most inspiring part of my professional life and the podcast is a way to share and try to motivate others.

I kept thinking how cool it would be if I had my own podcast where I could let my clients and friends participate in some of the amazing conversations I have with people I meet while traveling the world.

Finally, in December 2015, after 2 years of brainstorming, I decided to buy the mic and just do it, with no experience to start.

I had no idea how powerful this tool could be. It opens doors to so many opportunities. I get to practice asking key questions and learn from people I truly admire. And I can share that with my clients and followers afterward. And the person who was interviewed gets to share their story with their friends and clients if they want to, which is good for them as well. So everyone learns and wins.

I discovered the Podcast purple app button on my iPhone at the end of 2013. When I clicked on it I saw the list of top 10 podcasts and saw that Tim Ferriss’s podcast was #1. I got curious because I had already read his book years before and had really enjoyed it. I got hooked immediately to the “intimate” format. It felt like I was part of that conversation somehow as if I was right there with them.

So I just kept going back for more and then started looking around for other podcasts and found Smart Passive Income which becomes my second favorite podcast. Totally different format and awesome just the same.

I was learning so much from participating in these conversations! I started telling all my clients about it and actually giving them a few episodes to listen to, as homework. If I heard a story that had something to do with one of my coaching client’s projects, I’d immediately share it with them. So they all started getting hooked on it and we could later share ideas on the episodes that mattered. So it became a healthy exercise for us, to learn together and share our favorite parts.
Not to mention how much I’ve been learning by listening to myself and trying to correct the way I talk and present myself on audio and video. It’s very hard. There is no learning without suffering, right?

And with this experience, I can teach my clients how to have their own podcast and how they can use them as a way to attract new business opportunities and learning!