Our Mission

Coaching Made Simple. People Made Stronger.

Founded in 2007, Noomii is the world's largest and most trusted directory of professional coaches. In August 2025, Noomii was acquired by Accountability Now, a firm dedicated to helping coaches build thriving practices through clarity, trust, and proven business systems. Together, we are evolving Noomii beyond a directory into the most trusted platform in the world for coaches and clients alike. Today, Noomii is proudly an Accountability Now company, continuing our mission to connect people with over 25,000 independent coaches in 50+ countries. Our network includes life coaches, career coaches, executive coaches, business coaches, health, relationship, and spiritual coaches — every specialty you can imagine.

Whether you are looking to build confidence, make a career move, strengthen relationships, or grow your business, Noomii makes finding the right professional simple, safe, and effective.

Why We Exist

We know that searching for a coach can feel overwhelming. People often wonder:

• Is coaching real, or is it just a scam?
• Isn't coaching the same as therapy?
• Is it embarrassing to hire a coach?
• With AI everywhere, can't a bot just replace coaching?

These fears are valid — and they are exactly why Noomii exists.

Here’s the truth:

• Coaching is real. The most successful athletes, executives, and leaders all have coaches. Coaching is not about weakness, it is about unlocking potential.
• Coaching is not therapy. Therapy heals the past. Coaching builds the future. Many people choose to have both.
• Coaching is not embarrassing. Asking for help is one of the smartest, strongest things you can do.
• AI can’t replace human coaching. Technology helps us match you with options, but only a real coach can bring empathy, trust, and accountability into the relationship. Coaching is, and always will be, human.

Our role is to remove the barriers, build trust, and make coaching accessible to anyone ready to grow.

How Noomii Works

• Free for clients. You can browse our global directory or get matched with up to five personalized coaches based on your goals, personality, and budget — all at no cost.
• Independent professionals. Every coach on Noomii is a trained, independent business owner. No bots. No gimmicks. No in-house employees pretending to be coaches.
• Global reach. With over 25,000 coaches in 50+ countries, you can find the right coach at the investment level that works for you. Remote coaching means you are never limited by location.
• Safe exploration. Nearly every coach offers a free consultation, so you can compare, ask questions, and feel confident before you decide.

Our Bigger Mission: Global Well-Being

At Noomii, our mission is bigger than coaching. Our goal is to increase global well-being.

Research in positive psychology (the science of happiness) shows that people thrive when they practice habits like gratitude, meditation, helping others, eating well, and staying active. Coaching is one of the most effective tools for turning those habits and goals into consistent action. It is accountability, clarity, and support for building a meaningful life.

We believe coaching changes lives — and when enough lives change, the world changes too.

Who We Are

Noomii is an Accountability Now company, headquartered in Vancouver, Canada. Since 2007, we have connected thousands of clients with professional coaches and have been recognized globally as the #1 platform for finding real, authentic coaches.

If you would like to learn more about our mission, our team, or how we can support your journey, email us at info@noomii.com.

Coaching Made Simple. People Made Stronger. That’s our mission.

Noomii’s 5.5 Core Values

At Noomii, our mission is not just words on a page — it is lived out in how we operate every day. These 5.5 core values guide everything we do, from how we serve our clients to how we partner with coaches around the world.

1. Radically Human

• Always people-first — your goals, your story, your future.
• No bots. No gimmicks. No pretending. Technology helps us match you, but only real humans can coach.
• Every interaction is built on empathy, trust, and authenticity.

2. Do the Hard Things

• The tough conversations are the ones that matter.
• The right choices often take courage, not shortcuts.
• True progress happens when you lean in, not when you avoid.

3. Discomfort = Growth

• The best breakthroughs happen just outside your comfort zone.
• Struggle is not failure — it is the sign you are growing.
• Coaches are there to challenge you, not just cheerlead you.

4. Accountable Together

• Progress happens when someone is holding you to it.
• Accountability is a partnership, not punishment.
• Coaches and clients grow stronger when they show up for each other.

5. Authenticity Wins

• Real conversations create real change.
• Vulnerability builds trust.
• Being yourself — coach or client — is the fastest way to growth.

5.5 Serious Fun

• Coaching should be challenging and energizing.
• Laughter, joy, and play are part of the process.
• The journey should feel lighter, even when the work is heavy.