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  1. Home
  2. Getting Started
  3. Frequently Asked Questions

Frequently Asked Questions

Here are answers to the most common questions about Noomii, coaching, and how to find the right professional for you.

What is Noomii?

Noomii is the world’s largest directory of professional, certified coaches — and the most trusted place to find the right coach for you.

We know that searching for a coach can feel overwhelming. Maybe you’ve wondered:

  • “Is coaching even real, or is it a scam?”
  • “Is this just like therapy?”
  • “Will people think it’s embarrassing if I hire a coach?”

These are real fears, and you’re not alone in having them. Here’s the truth:

  • Coaching is real. Thousands of people use Noomii every month to find professional coaches for their careers, relationships, health, and personal growth.
  • Coaching isn’t therapy. Therapy heals the past. Coaching builds the future — with clear steps and accountability. Many people use both.
  • There’s no shame in coaching. The world’s best athletes, leaders, and entrepreneurs all have coaches. Asking for help isn’t weakness — it’s the smartest way to grow.

Here’s why Noomii is different:

  • Safe and trusted. Every coach on Noomii is a real, independent professional. No bots. No scams. No gimmicks.
  • Free to use. Searching and matching is completely free for clients.
  • Personalized matching. Our SmartMatch system recommends coaches based on your goals, personality, and budget.
  • Every specialty. From life, career, executive, and business coaching to health, relationship, and spiritual coaching, you’ll find it here.
  • Global reach. Thousands of coaches across the US, Canada, and 50+ countries.

With Noomii, there’s no guesswork, no overwhelm, and no stress. Just a clear path to finding the right coach for you.

Founded in 2007, Noomii.com is one of the world’s longest-standing coaching directories, connecting over 15,000 coaches across 50+ countries with clients seeking trusted professional support. Built on the principles of safety, transparency, and accountability, Noomii helped establish coaching as a more credible and values-driven industry by pioneering client reviews, filtering tools, and professional visibility for independent coaches.

In 2025, Noomii was acquired by Accountability Now, a business coaching and consulting firm dedicated to simplifying and strengthening the way coaches grow their practices. Under Accountability Now’s leadership, Noomii is evolving into a results-focused platform built on clarity, trust, and ethical business systems. The mission remains unchanged: to give coaches a safe environment to build thriving practices — free from predatory agencies and certification mills — while making coaching simpler and more accessible for clients worldwide.

This is what we mean by Coaching Made Simple.

How does Noomii help me find a professional coach?

Searching for a coach can feel intimidating — but Noomii makes it safe, simple, and stress-free.

You have two ways to find your coach:

  • Browse our Global Directory.
    With over 25,000 professional coaches across 50+ countries, Noomii is the world’s largest coaching directory. You can search by location, specialization, or background to find the right fit. Whether you’re seeking a life coach, career coach, executive coach, business coach, health coach, relationship coach, or spiritual coach, you’ll find them here.
  • Let AI match you with options.
    Not sure where to start? Just answer a few quick questions about your goals and challenges. Using the power of AI combined with 15+ years of experience in coaching, we’ll recommend up to five coaches who are a strong fit for you.

Why five? Because choosing a coach is personal. We want you to have options — not pressure. Each coach will send you a personalized message explaining why they believe they’re a good match. From there, you can schedule free 15-minute consultations to compare, explore, and see who feels right. We recommend talking to at least three coaches before you decide.

25,000 coaches. 50+ countries. Matched with five personalized options. This is how we make Coaching Made Simple.

How much does Noomii cost?

For clients, Noomii is completely free. You can browse our directory, get matched with up to five coaches, and schedule free consultations — all at no cost to you.

  • Free to use. Our coach-matching service is 100% free for people seeking coaching.
  • Free consultations. Most coaches in our network offer a 15–20 minute consultation at no charge, so you can ask questions, share your goals, and see if it feels like the right fit.
  • No hidden fees. Once you choose a coach, you’ll work directly with them to agree on session length, frequency, and payment. Noomii does not add extra costs on top.

In short: Noomii makes finding a professional coach safe, free, and simple. You only pay once you’ve chosen the coach who’s right for you.

How much do coaches typically charge?

Coaching fees vary a lot — because no two coaches, and no two clients, are exactly the same. Rates usually depend on a coach’s experience, training, niche, and the way they structure their services.

  • Hourly sessions: Coaches may charge anywhere from $50 to over $500 per hour.
  • Packages: Many coaches offer 3-month, 6-month, or annual programs, which often work out to be more cost-effective than hourly rates.
  • Monthly retainers: Some coaches charge a flat monthly fee that includes weekly sessions and additional support between meetings.
  • Specialty coaching: Highly experienced coaches in areas like executive, leadership, or business coaching can charge well into the $1,000+ per session range.

Coaching is an investment in your future — much like higher education or professional development. And remember, almost every coach on Noomii offers a free consultation so you can explore fit, style, and budget before you commit.

Why should I use Noomii to find a coach?

Because finding the right coach matters — and Noomii gives you the best chance of finding one who truly fits you.

  • Unmatched choice. Over 25,000 professional coaches in 50+ countries.
  • Independent professionals. Coaches run their own businesses — you’re choosing from real professionals, not employees.
  • Personalized matching. SmartMatch uses AI plus 15+ years of expertise to recommend up to five coaches who fit your needs.
  • Safe and trusted. Free consultations let you meet coaches before committing, with no pressure.

This is Coaching Made Simple.

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Noomii is the web's largest directory of life coaches and business coaches. Our goal is to help you find the best possible coach for your specific needs. Want help finding your ideal coach? Request a referral or contact customer support

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