Find the Edge of Your Cliff
Posted on January 26, 2019 by Robert Friedman, One of Thousands of Business Coaches on Noomii.
Do you resonate deeply with your best clients and prospects? Are you "playing it safe" by not declaring your unique value? Learn how to be fearless.
Think back. It’s Saturday morning. You’re watching cartoons. BEEP. BEEP. Roadrunner zooms by in a cloud of dust. Miraculously, he stops. Right at the edge of the cliff.
Long pause. Wile E. Coyote streaks by. Uh-oh. Wile E’s over the edge …. SPLAT.
Most of us fear falling over the cliff. Looking stupid, losing face. But what about the other extreme?
If you think you’re playing it “safe” by staying away from the edge, you’re wrong. It may not be as immediately painful as falling off the edge, but there is risk there too. You’re boring. Generic. You don’t motivate prospects, clients, employees or anyone else.
There’s an antidote: being more fearless. And you you can do it strategically – so you find your edge: not too safe, not falling off the cliff. It’s work (just like building one of those house cantilevered on a cliff) but it’s worth it.
Start by reading the Fearless Branding Manifesto for some ideas.
