3 Massive Mistakes Business Women Make That Keep Clients + Profits Away (Part 1)
Posted on February 18, 2018 by MiMi Dabo, One of Thousands of Entrepreneurship Coaches on Noomii.
Three business tips that business women, entrepreneurs and coaches need to know to attract clients and run a highly profitable business.
Running your own business or being your own boss is one of the greatest gifts of freedom in the world. As with anything in life, business women, entrepreneurs and coaches are not immune from self-sabotaging even their most hopeful ventures.
Massive Mistake No. 3: Failure to Create a Crystal-Clear Business Vison
Every entrepreneur has a pretty good idea of the type of (services or goods/both) that they want to create. However, not all visioning is created alike. Let’s take Ana and her vision to take her growing handmade fashion business to the next level, ie; high six figures within the next 12 months.
As far as the vision is concerned, Ana wants to create a business that brings in $100,000 every year. Why $100,000? Because that is the amount of money she is safe dreaming about. It is the amount of money she knows for sure she can bring in (she’s done it twice). A few minutes into her Business Breakthrough Session, she readily admits that she’s not really inspired by it, and she would probably lose motivation because her real dream is to replace the money she made as a corporate executive; $350,000 so that she can contribute more money to her favorite charities and open her own scholarship fund for handmade designers.
So why would Ana bring a vision that is over a quarter of a million dollars less than her desired income goal?
Because she is afraid.
Because she is looking through the lens of fear of failure and fear of success. Because she is looking through the lens of what she has done with her business in the last 18 months. Because she is afraid that if she admits what she really wants, she’ll be heartbroken if she doesn’t get it.
As Ana empowers herself to step away from history, and channel her future from possibility, she visibly relaxes, lights up and gets specific about what she wants; why she wants it; and the impact this vision will have on her personal life, her marriage, her children and her overall life. She drills deeper like a dentist working on a root canal, describing her emotions, feelings, and physical surroundings, speaking, acting and transforming into a powerful $350,000 boss lady right in front of my eyes.
Is Ana under any illusions that she’ll be popping bon bons on the couch in front of her favorite soap operas while elves and fairies do all the work that will need to get done? Not at all.
Is Ana confused about how much she’ll have to grow on the inside to achieve these results on the outside? Not today.
And, is Ana living in a fantasy that every month is going to be a spectacular month? No, she has a strategic action plan for the next three years.
As we wrap up the Business Breakthrough Call, she excitedly notes, “wow, so these are the top three things I must do today, January 8th, 2018 to earn a gross amount of $350,000 by December 31, 2020. Everything is so clear and it’s not so scary from this place.”
Yes, Ana realizes that a crystal-clear vision gives rise to a concise plan; to the opportunity to work less hours a week to create a fabulous life. Suddenly, that attachment to $100,000 this year disappears. Suddenly the relationship to the fear shifts.
Tiny, baby action steps.
With a 3-year daily strategic action plan with measurable goals and amazing rewards in hand, Ana is ready to roll.
Is it possible that Ana will create $100,000 this year? She gets to choose whether she will or not. But for now, she jumps out of bed everyday excited about her crystal-clear vision.
Her WHAT FOR.
Her WHY.
It’s way more than the money. It’s about creating a six-figure business, while working less hours, and living the life of her dreams – making a difference in the lives of women and children around the world AND enjoying the people, places and things that matter the most in her life.
Without a crystal-clear vision, Ana’s business plan will fall apart. Ana will never know why she lacks motivation, why she feels like she’s running in circles, why nothing ever gets done, and why her wishes and hopes for the future never make it past her starry eyes – overwhelmed, overworked and underpaid.
When working on your business, a crystal-clear vision does not have to involve six figures or building schools in Africa for it to be inspiring or powerful to YOU. It doesn’t have to be grand. It merely has to be the thing you want to BE, Do, or Create without selling yourself short. Without holding back. Because you’re worth it.
Peace and Love,
Your Life and Business Coach
MiMi Dabo, MBA, CPA, JD
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I work with women business owners, life coaches and entrepreneurs to create soul-happy 6-figure+ businesses, while working less hours, and living the life of their dreams.
Ready to create or grow a 6-figure+ business that gives you the FLEXIBILITY to have fun, work less and make a difference so that you can ENJOY more FREEDOM, TIME, MONEY, ABUNDANCE and IMPACT?
Take the FREE Life Purpose and Business Vision Quiz at www.lifecoachforwomen.com.
