How to build a magnetic brand + attract profitable clients consistency
Posted on July 24, 2017 by Shereka McGhie, One of Thousands of Entrepreneurship Coaches on Noomii.
A relentless guide on how to build your magnetic brand that keeps your dream clients coming and paying
It’s crazy how much people overthink everything! You hear everyone else talking about BRANDING BRANDING BRANDING and the truth is, you’re pretty confused! You created your social media pages, you designed a killer logo and created your graphics but they that are still not getting you the traffic, engagement or sales you need because it still feels a little sketchy to you.
Still not sure what branding is?
Let’s start with pointing put what branding is not:
It is not posting pretty photos
It is not the name of your business
It is not your logo
It is not your website
It’s not about who you know
It is not about your job
Think of it this way- your brand is basically what people say about you when you’re not in the room, how they really feel about you and your business, how well you are known among competitors, it’s the experience they have with you and your business and bottom line, the image or memory they have of you.
…building a magnetic brand does mean you need a big budget and it’s not something you have to get done before you start communicating with your audience. As a matter of a fact, it’s a matter of finding out what your audience’s problems are and how to solve them.
So when you really think about it, it’s not that frightening is it? All you need to focus on is attracting your ideal clients, speaking their language, implementing techniques that gets them paying and making sure that you understand what your brand represents.
Let’s clear a few things up and get to brand building:
1. Evaluate your brand before anything else.
When you have a clear idea of who and what your ideal clients are, take a look at the previous picture. Because you may notice that not all of your clients got the right messages or right impression about your brand. You may seem to other clients that you had a good job but to some other clients may not be.
Evaluate everything about your brand from your different approaches like the timing you have in your articles, blogs social media updates and other marketing materials you have. Are all of this attracts your clients or did you got 90% response to this? So make sure it is all aligned to what your ideal clients are.
2. Build your brand from the bottom up
Create a solid plan for all the changes you need to make for your brand. Prioritize the things that need more attention or have the biggest impact on how your ideal clients recognize you. Today we’re going to get crystal clear on exactly WHO your brand will attract. (this will make it way easier for your brand to make a BIG IMPACT and get you the results you deserve) So yes, I’m going to ask you to first get clear on who they actually are. Make sure you grab the FREE branding checklist and cheatsheet, trust me they’re gonna eliminate alot of the confusion.
But after you’re done above we’re going even deeper.
If you’re really serious about Building Your Brand…you’re gonna want to check this out too
