Why you *SHOULDN'T* do what you want!
Posted on January 13, 2016 by Guy Ardito, One of Thousands of Relationship Coaches on Noomii.
Unconventional coaching to help you grow sales and thrive!
Starting a business is a wonderful thing, but many new and prospective business owners make a key mistake which dooms their chances of success.
Too often I speak with a prospective client who feels that they’ve done everything right but keeps struggling to make sales.
When I dig a little I almost always hear a variation of the same problem, and that’s offering a product or service which excites the business owner but which prospective clients/customers aren’t very interested in.
Consistently good sales are the result of giving people what they want.
Now, that doesn’t mean people know the best product or service for them but they DO know what they want to accomplish.
Steve Jobs’ greatest insight was recognizing how people could see computers as an extension of themselves. In fact he coined the term “personal computer”, and that personal aspect has been central to everything Apple has done for the past forty years, from product design through marketing.
Perhaps you want to help people overcome self-sabotage or emotional blocks but that isn’t something which very many people consciously want or look for.
Your prospects want (for example) to have a better relationship, to succeed in their career, or to have less stress in their business. Each of those goals might only be attainable by helping the client overcome internal blocks but that isn’t what you’re selling.
To do this you have to understand one or more key pain areas that your prospective clients suffer with and have an actual plan that can help them get from where they are to where they want to be.
Of course, it’s also important to do a little research or at least test the waters to see what they market is like for your offering before spending lots of money on marketing, technology, office space and personnel. There are many great ideas and services which, unfortunately, don’t have a large enough market to make for a sustainable business, especially if you live in a pricey part of the country and/or have expenses like college tuition.
Ego is a business killer and going into business in order to feed it is an invitation to frustration and, most likely, losing lots of money. Keep your ego in check and forget about what you “want” to do, look around and see what people are looking for and then figure out how you can give it to them.
Offer what your prospects want and you’ll have more sales than you know what to do with.
