Prospective Customer Generation Marketing
Posted on August 09, 2015 by Prakash Bhosale, One of Thousands of Entrepreneurship Coaches on Noomii.
Why to waste time for searching clients , go for Prospective Customer Generation Marketing , know how it works .
Prospective Customer Generation Marketing Proposal for any Business .
Any product and services in the world has its own potential and prospective customers based on various factors like a) Age b) buying power c) location d) gender e) time f) purpose/need
If we think of your products market potential buyers are also can found in above audience, we can decide target audience to generate prospective customers.
How we generate Prospective customer:-
Every prospective customer is has his own method of finding information about products based on budget, location, age etc. Very large no of people use internet, references, emails, social media to find out information about product before they buy. We use hundreds of tools to reach target audience of your products.
Benefits of cost per lead advertising method:-
A) Get qualified customer lead B) Improving sales results C) More leads = Better top line D) Better quality leads = Better close ratio E) Prospects opt in “Interested” leads F)Real-time measurable results G) Advertisers reduce risk and improve ROI
Process of cost per lead advertising:-
Step 1) Reaching targeted audience with property description by Online marketing, Targeted email marketing Content promotion, Custom landing pages, Search marketing, Pay per click advertising, Organic search and hundreds of such tools .
Result for example:- we received 100000 readers/visitors
Step 2) Out of 100000 readers/visitors few % converts as respondents based on what they understood about our product description and shares their name, email, contact no, comments about buying / knowing more about product.
Result for example:- we receive 2000 respondents
Step 3) Verification and making qualified as prospective customer by phone call or by email, so we get confirm and concrete lead or prospective customer for product which we hand over to our client.
Result for example: – we finally receive 1000 validated perspective customers.
Step 4) Clients needs to maintain conversion chart that how many perspective clients converted in to business and how many in pipeline.
Result for example:- 50 perspective customers booked/purchased product . & 50 in pipeline.
1.Quality of leads cannot be judged on few no of inquiries or specific inquiry, it can be judged on overall inquiries & closing rate.
2. If respondent shares his/her right name, contact no or email id & comments about offer etc then we consider that have generated quality lead.
3. will be generating leads based information & requirement of service or product or project.
5. cannot assure any business conversion, you have to convert it in business, we assure only correct contact of respondent .
Lead detail who is interested in buying your product ; – Name, Location, ph no/mobile no & email id ( both or only mob/office no ) , comments about interest in described services .
How to verify the respondent –
call , email & confirm contact of respondent.
may / can ask below to respondents while verification process as well .
May I know your location? May I know your profession/ Designation? Type of business / Company?When can you visit the site/ office / our representative can call / visit to you, can confirm time, day etc ?When should I ask our representative to call / visit?
How you will reach TG –
By email
Search Engine, Social media
By blogging
By many types of ads
By one to one ref etc .
Networking online, offline etc
Exhibition Visits & Data Collection
