Budget Home Portal Plan

Posted on August 09, 2015 by Prakash Bhosale, One of Thousands of Entrepreneurship Coaches on Noomii.

If you are thinking of launching budget hosing portal which will provide 1 stop information point for sales & marketing of budget, low cost homes below 15 lac cost across around Mumbai. ( Portal will be like 99acres, makkan.com, magicbricks etc )

Below is the tentative Plan -

Sponsor :

Sponsored Builders will be who are having projects with unit property cost below 15 lacs

Target Audience :-

Target Audience will be un organized audience like taxi wala, bhazi wala , labor class etc who don’t have regular or registered income .

Loan & Finance

Loan – will also organize loans only on pan card without any income proof etc

Commercials:-

For First Year , will have only 10 developers as sponsors of this portal
Sponsorship fees – Rs.1 Lac + taxes for 1 year .

Deliverable – Standard micro site on portal, Rotating top , side & bottom banners . min 100 assured buyer leads .

How will market this portal & developers property -

360 degree marketing & branding

Our Target Audience –

• Low income group audience
• Un organized sector audience
• Who are not eligible to get loan from banks

Objectives –

• To create to destination for budget homes
• Drive max possible online visitors
• Reach TG range of target audience in Mumbai , Thane , Navi Mumbai upto 100km

Geo Targeting – Mumbai ,Thane , Navi Mumbai up to 100km

Below are the areas of activities we do & which will cover all possible scope of work .

Google ads branding

• affordable homes in Mumbai
• low budget homes in Mumbai
• flats in Mumbai
• affordable housing in Mumbai
• market value property Mumbai
• home sale mumbai
• cheap property in mumbai
• affordable housing in mumbai
• mill workers housing in mumbai
• low cost housing in mumbai
• housing in mumbai slums
• housing in mumbai wikipedia
• mumbai housing development authority
• mumbai housing society bye laws
• low cost housing in mumbai thane
• tata housing launches low cost housing project
• nano housing project
• real estate market mumbai
• low budget homes mumbai
• low budget house in mumbai
• affordable flats in mumbai
• tata low cost housing projects
• chawl room for sale in kanjurmarg
• chawl room for sale in thane
• chawl room for sale in dombivali
• chawl room for sale in virar
• chawl room for sale in bhandup
• chawl room for rent in mumbai
Search Engine Promotion
• SEO of portal / micro website / landing page of project
• Optimization of low cost/ project on 100+ keywords on Google, Yahoo, MSN
Social Media
• Face book
• LinkedIn
• Tweeter
• Google +
• Whatsapp
• YouTube – videos promotion of projects
Image Optimization
• Flicker
• Picasa
• Google Images Search
• Yahoo Image Search
• Promotion of images
Blogging
• related & Industry Target specific Blog Post writing
• Blog Participation by comment on others blog related & Industry Target
• Writing & optimizing , Posting blog post & commenting at places
Article PR – Marketing
• Budget hosing related & Industry Target specific Article Writing & Publishing
B2B / B2C Business Directory
• Listing of Projects to Max possible B2B/B2C/Yellow pages/classified sites
• Profile Creation with Brand & Project on property sites , other sites on property category
• 500+ Property listing of per project
Targeted Email & Mobile List Database Building as per target audience
• Collection of data online, events, exhibitions, magazines, mobile co etc
• Once you collect the data it becomes your asset .
• Targeted Data compiling as specific industry verticals
• Targeted location based Database collection
• Email / sms/ whatapps sending on regular basis.
Download Promotion.
• Promote downloads like project catalog etc
PPT Promotion
• Creation & Publication of PPT s at many PPT sites like slide shares
• Driving visitors to view by max possible visitors
• ppt creation & promotion
Online PR
• Writing & Distributing 2 press releases in online media to 500+ publishers
Ads – Stickers on taxi, rickshaw, railway etc activity will be done to promote portal
• Generates Expression of Interest – To know more to buy, to know more about usp , cost , comparison with existing usage , to know specification , wanted to talk , email , or meet representative ,to have detailed product catalog , buy & resell opportunity , online brand presence impact , down loads catalog , comment on blog , social media, participate in communication .
• Taxes & any third party charges extra
• Ad on activity charges extra