Why & How -Market Research before launching business In Mumbai
Posted on August 09, 2015 by Prakash Bhosale, One of Thousands of Entrepreneurship Coaches on Noomii.
Market research is very important aspect need to be considered before launching business In Mumbai
Following things points need to be considered
Usage & Attitude Studies
Habits & Practices Studies
Concept Tests
Product Tests
Packaging Development Tests
Ad Campaign Evaluation Studies- Pre & Post
TV & Radio Commercial Testing
Shop Observation Studies
Image Perception Studies
Customer Satisfaction & Dissatisfaction Studies
Market Assessment / Potential Studies
Fieldwork / Data Collection
Mystery Shopping
Over View & Objective of Project –
Need 100% correct Data Collection of potential & targeted target audience in all over Mumbai
Target Demography should be –
You should collect sample data from below locations of Mumbai.
Western line- Churchgate, Marine Lines, Charni Road, Grant Road, Mumbai Central, Mahalaxmi, Lower Parel, Elphinstone Road, Dadar, Matunga Road, Mahim, Bandra, Khar Road, Santacruz, Vile Parle, Andheri, Jogeshwari, Goregaon, Malad, Kandivali, Borivali, Dahisar. Mira Road, Bhayandar, Naigaon, Vasai Road, Nala Sopara, Virar, Vaitarna, Saphale, Kelve Road, Palghar, Umroli, Boisar, Vangaon, Dahanu Road
Central (Main) line- CST, Masjid Bunder, Sandhurst Road, Byculla, or Bhaykhala, Chinchpokli, Currey Road, Parel, Dadar, Matunga, Sion (Sheev), Kurla, Vidyavihar, Ghatkopar, Vikhroli, Kanjurmarg, Bhandup, Nahur, Mulund, Thane, Kalwa, Mumbra, Diwa, Dombivli, Thakurli, Kalyan, Vitthalwadi, Ulhasnagar, Ambarnath, Badlapur, Vangani, Shelu, Neral, Bhivpuri Road, Karjat, Palasdari, Kelavli, Dolavli, Lowjee, Khopoli,Shahad, Ambivli, Titwala, Khadavli, Vasind, Asangaon, Atgaon, Khardi, Kasara
Harbour Line -CST, Masjid, Sandhurst Road, Dockyard Road, Reay Road, Cotton Green, Sewri, Wadala roadGuru Tegh Bahadur Nagar, Chunabhatti, Kurla,Tilak Nagar, Chembur, Govandi, Mankhurd,Vashi, Sanpada, Juinagar, Nerul, Seawoods, Belapur, Khargar, Mansarovar, Khandeshwar, Panvel,Turbhe, Kopar Khairane, Ghansoli, Airoli, Bhiwandi, Kharbav, Kaman.
Data Collection Focus & Form of Out Put –
You should collect data & punch in excl so we do further analysis.
