Do NOT Get a Business Coach!
Posted on October 14, 2014 by Michael Harkin, One of Thousands of Business Coaches on Noomii.
Not every company should use a business coach. This may seem shocking (since I'm a business coach!) but having a coach is not a good fit for everyone.
When a company president decides to use a business coach they are saying they are ready to take their company to the next level.
Not every company is ready for that. And not everyone is able to take outside advice – no matter how experienced. Bringing in a business coach is a deeply personal decision and must be made with care and thoughtfulness. You must truly be at that point in your business that you want to make a change.
Of course, there are some significant benefits to using a business coaching program (see below) but only if you are ready for it. They include:
1. Sounding Board. Sometimes we get the type of tunnel vision that keeps us from seeing the full picture. Staying so focused on one idea without proof of success can be a detriment to any business. Having a source of information that has seen examples of what works and what doesn’t can save countless years of wasted time and provide you with critical advice at just the right time.
2. Accountability. As business owners, we sometimes allow ourselves to focus too completely on those tasks of our businesses that we enjoy while neglecting those that actually help us grow it. A good business coach will hold you to account for those tasks that you have been neglecting and not accept the same rationalizations that you sometimes give yourself.
3. Financial Stability. One of the most challenging aspects of running a business can be the finances. Setting budgets, paying taxes and determining service and product prices are all financial decisions that a good business coach can provide knowledgeable assistance with.
4. Freedom. Running a business can be exhausting and overwhelming. Putting the right systems in place can ensure that your business is tailored to your goals and your vision. The freedom that comes from a well-organized business is satisfying at many levels – financial, operational, and especially important – personal. A coach can encourage and support you as you strive toward that end.
So, if you are considering a coach, take your time, do your research, and truly count the cost. Coaching is an investment and in order for it pay off you must approach it with care and serious commitment.
