Massive Mistake #5: Overvalue PR & Undervalue Powerful Marketing Structures
Posted on December 28, 2013 by Michael Mapes, One of Thousands of Business Coaches on Noomii.
Learn how to build a successful business by marketing your authentic voice!
You do not have to be Deepak Chopra, Wayne Dyer, Sylvia Browne, or Neale Donald Walsch to have a successful six and seven figure spiritual business!
The mistake I want to talk to you about today, I was trapped in for over 5 years! The myth is that the only individuals who are successful are those individuals who are on Hay House Radio, or who have huge platforms, or who are New York Times bestselling authors, or who have TV shows like John Edwards and Long Island Medium.
This is not true. You can build a successful, highly profitable business as an intuitive, healer, and coach – just by finding your authentic voice and learning how to market and promote that authentic voice.
Instead of tapping into this authentic marketing power, however, intuitives, healers, and coaches spend a ton of time trying to attract PR experiences, and sometimes they even manifest them, but are surprised when after a magazine interview, radio interview, or even TV appearance – they don’t see a noticeable spike in their sales.
Massive mistake #5: Overvaluing PR and undervaluing putting in place the powerful marketing structures that would actually allow you to benefit from that PR.
This really is a way of avoiding stepping into our own power as intuitive business owners, because we exert an incredible amount of energy on two things:
Believing that success is an external thing that can be bestowed on us through a PR appearance
Making excuses about why we aren’t successful or can’t sell-out our programs, products, services, and events – because we’re not “a big huge named guru.”
Here’s the thing PR can be a fantastic way to increase your credibility and establish you as an expert, but you must have the “next steps marketing structures” in place so that you can lead your prospective client from someone who thinks you’re great and interesting, to someone who actually becomes your customer.
You must, whenever you are doing PR, have a logical next step in place for your customer to take, and you must have the processes in place (and hopefully automated!) to bring your potential customer from interested to paying client.
If you don’t have these structures in place – it’s time to put in place a PR client attraction action plan in place.
