Increase Business Effectiveness … Identify Your Rate-Limiting Step!

Posted on December 07, 2013 by TC North PhD, One of Thousands of Entrepreneurship Coaches on Noomii.

What’s your rate-limiting step? This isn’t a new bar pickup line to replace, “What’s your sign?” It’s a term I first learned in a graduate-level biochemistry course. Being in psychology, the hard science almost broke my brain, but I was totally fascinated with the concept that one step determined the ultimate speed of a highly complex biochemical process involving scores of other steps. And it seemed like it applied to most everything.

So what’s the high-performance business effectiveness (and life) lesson from biochemistry? It’s a waste of time and energy to work on improving all the other parts of a process until you can improve the rate-limiting step to the point it’s no longer the limiter.

This simplifies how to improve ourselves, or create more effective business solutions. If you can identify and improve your greatest rate-limiting step, you can dramatically accelerate your business effectiveness and success.

What one thing is your greatest deterrent in attaining what you most want (your rate-limiting step)?

Here are examples of rate-limiting steps, beginning with some from a few CoBiz authors:

Todd Ordal (www.AppliedStrategy.info) is an adviser to leaders on strategy and leadership and writes with a great blend of humor and insight. Todd indicates that some organization’s rate-limiting step is a lack of, or a poorly developed business strategy.

Liz Wendling (www.salescoachforwomen.com) is an author and sales coach for women. In her article “Seven Deadly Sales Sins” (http://www.cobizmag.com/articles/seven-deadly-sales-sins), Liz shares seven potential rate limiters, one of which is fear of selling. The antidote is confidence, and an in-depth technique to build selling confidence is included in my last article.

Julie Hansen (http://actingforsales.com) is an author and sales trainer. In her article “The Seven-Second Sales Test” (http://www.cobizmag.com/articles/the-seven-second-sales-test), Julie points out that people make 11 decisions about you in the first seven seconds of your interaction. Not making a good first impression is certainly a rate-limiting step, not only in our business relationships but also our personal relationships.

Tad Lyle (http://tadlyle.com/tadlyle.aspx) counsels executives and entrepreneurs on how to retire with wealth. Tad identifies a lack of positive personal monthly cash flow as a potential rate-limiting step in creating retirement wealth.

Dawn Bjork Buzbee (www.SoftwarePro.com) infers that email can be a time suck (my words) thus is a rate-limiting step and gives guidance on how to maximize your time with email in her article “The Taming of the Inbox Monster” (http://www.cobizmag.com/articles/the-taming-of-the-inbox-monster).

David Coombs (http://www.linkedin.com/in/davidkcoombs) is a lean operations expert at Leonardo Group Americas. He has demonstrated that most rate-limiting steps in manufacturing were in the downtime between production steps! Hmm … David found that a product’s production time was most easily improved by decreasing the time in between the steps.

Can you identify your personal rate-limiting step, or your business’ rate-limiting step? Is it something that’s conscious, or obvious, or unobvious? If you identify and improve your greatest rate-limiting step (belief, fear, process, system, action, inaction, etc.), you’ll rapidly improve your business effectiveness. If you, like most people and organizations would benefit from an outside perspective to identify your rate-limiting step, please contact me, I’ll be happy to help you find a resource to assist you. (TC@TCNorth.com; www.TCNorth.com)