Find the Heart of Your Business

Posted on June 12, 2013 by Christine McIver, One of Thousands of Performance Coaches on Noomii.

You go to school, take courses, and get ready to hit the world with your brilliant
business. You’re excited but worried if you will succeed. If you’re like most
entrepreneurs you look to what everyone else is doing and possibly begin to duplicate
the successful ones. But something’s not working; you’re not as successful as others,
but why?
Niche marketers talk about finding the “WHO”. You already have the “WHAT” and
perhaps even the “HOW”, but what about the “WHY”.
WHY begs you to look within, why you want to do this business, why you work
excessive hours and put all your eggs in this basket. This is about more than making
money; we all want that. Why does this business matter? What is it that will make this
unique?
It’s not the “WHAT” you do because there are probably many of “those” around. What
is it that is calling you? To find this you need to listen to your heart. Practice listening
to this over and over again and most especially when you are feeling stuck. Stop
listening to your mind. Your mind will give you ideas but not your truth. Your truth will
emerge when your ideas in your mind connect with the answers in your heart.
For example I am a Possibilities Coach and not the only one in the world. The why
for me is to- Inspire a Soul, share Compassion, Teach about choices and Encourage
growth both personally and professionally. When I have fulfilled this objective I
experience my own “Butterfly Effect”.
I imagine when I inspire a soul, they go out and do the same; create a business that
makes a difference, share love with their family, give generously to their community or
simply brighten the world around them with a bigger smile.
It is not just “WHAT” you do; it’s the beating passion in your heart that drives you
through building your dream that makes all the difference.
Christine McIver
Inspired Choices Inc