Help more nonprofits in the same amount of time
Posted on April 03, 2013 by Sandy Rees, One of Thousands of Business Coaches on Noomii.
Leverage yourself by working with multiple clients at a time. Work one-to-many instead of one-to-one.
I’m sure you’ve heard the saying “work smarter, not harder.”
We all want to do that. We want to find a way to get more done without working more hours. Sometimes we think if we’re clever enough or if we find the right time management tool, we can do it!
Well, I want to tell you that there is a way for you to help more nonprofit clients and make more money without spending more time doing it. It’s about leverage.
Leverage is about using a fulcrum to gain more power. As an entrepreneur, you need to gain more power over your day.
There are lots of ways you can leverage yourself. The most important one is for you to think about working with multiple clients at a time. Work one-to-many instead of one-to-one. When you work with one client at a time, there’s a ceiling to the number of people you can help. You can physically only help a limited number of people.
But, when you work with multiple clients at once, you can dramatically increase the number of nonprofits you can serve.
So, what does leverage look like? Here are two common strategies:
Group work. If you have multiple clients that are all experiencing the same problems, you can work with them all together, and only have to explain the solution one time instead of many times. You could offer a workshop to help a group of clients at one time, or you could do a 4-week coaching program, teaching for only an hour each week. With all the technology we have available to use, groups are just as easy to do virtually as they are in person.
Products.
If there are hundreds or thousands of people who need your expertise, think about creating an info-product to help them. This is a great way to leverage yourself! You create the product once, offer it on your website, then help countless nonprofits get the solution they need. Products can be books, audios, videos, workbooks, home study kits, or something else. The possibilities are endless!
The nice thing about leveraged income strategies is that they give you a way to offer something at a lower price point than your normal consulting rate, which makes it much more affordable for your clients and prospects. And oddly enough, you can make more money. Let me share an example.
In the Spring of 2012, I came across a way to do livestream training. A client had a studio that was largely sitting empty, and the first time I saw it, I knew exactly what I could do with it. My Simple Success Fundraising Plan was a popular product, and I really wanted to offer it in a new way. So I offered livestream training based on the book at a lower pricepoint, and had dozens of people jump on it. I made several thousand dollars teaching the material I already had, and had a great time doing it! Dozens of people got the help they needed putting a written fundraising plan together. It was a total win!
Products and groups are a lot easier to set up and run than you might think. If you need help, shoot me an email and we’ll set up a free strategy session to see what form of leverage makes the most sense for you.
