You Can Master Sales Leadership For your Business.
Posted on February 19, 2013 by Dr Daniel Davidson, One of Thousands of Life Coaches on Noomii.
In this article Dr. New Me has described the science and the skills behind creating an extraordinary sales force.
Sales Optimization is a Science and Leadership Skill!
By Dr. Daniel Shane Sheibani Davidson (Dr. New Me)
1-800-Dr New Me
www.MyBusinessLifeCoach.com
Managing and optimizing a sales team is sort of a strange business. Great sales people are sort of unique and different type of individuals than the average person you meet on the street. They tend to be humans with amazing set of gifts, and abilities.
Just like the great musicians and artists who are extremely driven, self-motivated and detail oriented creators who are only fully satisfied by perfect results; great sales people are also artists who are extremely driven, self-motivated and detail oriented creators who are only satisfied by perfect results. The art of the sales people is in their language & communication skills. They can connect with almost anyone and can sell almost anything to anybody. You know; they are smooth; tact-full and slick. That is why they are called B.S. artists or names similar to that. But the science goes much deeper than that.
Comparing great sales people with artists at the first glance may not make sense but it will after years of leading a sales team as I have.
You see, great artists are extremely driven, so are great sales people. An artist’s art will never come to full fruition if he/she does not drive himself to complete the project. The project never existed before the artist decided to create it and then through that commitment and hard work, the artist brings the project to its final form. Same applies to great sales people. They are extremely driven. There is no sale unless the sales person decides that there will be a sale. Then through hard work and determination, the sales person will bring the sales into fruition and reality.
Self-motivation is also common among great artists and sales people. Unless an artist keeps motivating himself through various methodologies that ultimately results in taking consistent action, no results would follow. The exact same thing applies in the case of a sales person.
Both great artists and great sales people are sharp, detailed oriented creators who utilize their imaginations to decide on the final outcome and the specific strategies that would lead to it and then would create it through their hard work and determination by following that strategy that they have designed.
Artists and sales people have a lot more in common though. Both groups usually make terrible employees. They usually don’t like to follow a routine predetermined procedure and they don’t like to do a task that is devoid of creativity and repetitive. This makes leading them very difficult. Most great artists do not have a 9-5 job. Creativity does not just get turned on and optimize between set times in the day. That same thing applies to business people. Great sales people, just like great artists usually tend to do the things they feel they need to do, even if those things are a bit non-traditional and out-of box in order to get the great results they are seeking. Both groups have very strong creative brains which are described by scientists as having right hemisphere dominance or competence. So as you can see; these unique similarities and characteristics make sales optimization an amazing challenge.
However, there are additional characteristics that a sales person must possess that are not as important to an artist. To be a great sales person, the individual needs to be motivated by money or what money can represent or create for him. He must be firm at times and insistent. A great sales person must be strong, responsible and good with numbers. Strong to say no and set limits and direction for self and the client. Additionally since sales finally translate into money and the unit by which money is measured are numbers, sales people must have great left brain competence as well, being able to make sense of numbers and understand them. This makes a great sales person a very unique and rare, but valuable asset. They are not ordinary people and not everyone can simply be a great sales person. It takes certain innate characteristics in a person to turn the person into a great sales person. But as in anything else, these capabilities and innate characteristics are not enough. In addition to them, a sales person needs to receive ongoing training, support and motivation. There has to be a person or group of people who can provide those needs for the sales person in order for him to become a super-star. And that is where we come in. As a sales coach you are a star maker. It is a bit like coaching a star athlete. You may not be the star yourself, but by having the skills, understanding and capabilities necessary to provide the potential super-star with all those elements that are required for his success, you can help him realize his full super-star potential.
You can contact us at 310-212-1500 or info@expertbusinessconsultant.com in order to discuss your sales team’s needs or goals.
