How Undervaluing Yourself in Your Business Takes Away Value From Your Clients
Posted on March 10, 2012 by Lisa Fraser, One of Thousands of Business Coaches on Noomii.
When a client reaches out to a coach to help them achieve more, they need a strong and confident leader.
Coaching is a powerful catalyst for change that clients cannot create in their lives on their own. When a client reaches out to a coach to help them achieve more, they need a strong and confident leader. Someone who will hold them accountable and help drive them forward. Helping a client to solve a pressing problem, achieve outstanding results and have it ripple into all aspects of their life is extremely valuable to that client. As a coach, you need to understand that and not undervalue your services/offers.
Some examples of how undervaluing presents itself include;
*Undercharging * Coaches are caring, giving people and are focused on helping clients achieve their results. Unfortunately, many coaches decide in advance that people cannot or will not pay higher fees to work with them, so they keep their fees low. People value what they pay for and will pay a premium for having premium problems solved quickly.
Giving away free coaching I was once guilty of this myself and will never go there again! People do not value free coaching. Plus a free session or two really is a disservice as the client will not achieve the true benefit of being coached with a freebie session here and there
Not leveraging your time with programs Coaching each client one on one for 45-60 minutes each week, month in and month out gets monotonous and is too much for both the client and the coach. With a limited number of hours in each day, a glass ceiling is imposed the business income with this commonly used business model. A variety of more than one program offer leverages those hours worked.
Putting too much into your coaching programs Clients are investing in themselves through their coach to achieve desired results in the quickest timeframe possible. Over-packed programs end up making the client feel overwhelmed and eventually burning out the coach.
*Adding several bonuses that are not meaningful * Rounding out a program with a bunch of bonuses, for the sake of making a program look robust is never a good idea. Choose a few bonuses that add value to the program and help the client achieve better results.
Taking responsibility for your clients’ results Ruffled some feathers there, didn’t I? As a coach, it is not your responsibility to get results for your clients. When provided with tools, guidance, accountability and an action plan, the client must take action and ultimately take ownership of their results.
Not setting clear boundaries At the onset of working with a new client, the hours and level of access to you must be clearly communicated. Being available 24/7 is not a sustainable model.
Customizing offers to suit every client Prepare your offers and then present them. If a client is looking to change the order of a program or select a few components a la carte before the program has started, you can be certain that it will not stop there.
Giving away free coaching…yes, I mentioned it twice – it is THAT important!
Your clients need you to step up and hold that powerful space for them to stretch and grow into the next best version of themselves. When you do not value your time or the services that you provide, you are taking away value from your clients. Coaching is a phenomenal gift, treasure it and value yourself!
