Are You On The Right Path?
Posted on April 09, 2025 by Michael Shew, LIFA, MBA, CFBA, One of Thousands of ADD ADHD Coaches on Noomii.
Preparing to land your biggest clients requires strategy. Discover the 3 business paths and the mindset shift needed to attract and keep high-value cl
The Three Business Paths
When expanding your business, you’ll encounter three significant paths:
Snail Speed
Shooting Star
Catch the Big Fish
Snail Speed
Many business owners find themselves working tirelessly without reaping significant rewards. This often happens when:
You’re chasing quick fixes or short-term success instead of building a long-term strategy.
You avoid the necessary changes to evolve and scale your business.
The result? Stagnation, burnout, and minimal growth.
Shooting Star
This path describes businesses that experience rapid success but struggle to sustain it due to insufficient preparation. Common challenges include:
Being overwhelmed by the influx of growth without the resources or infrastructure to support it.
Relying heavily on smaller clients and failing to pursue larger, more stable opportunities.
Without a solid foundation, shooting star businesses risk burning out as quickly as they rise.
Catch the Big Fish
This is the path to sustainable success. By focusing on attracting and retaining large clients, you can build your business at a manageable, steady pace. Here’s how:
1. Attract, retain, and secure big clients who provide stability and high returns.
2. Integrate a “big business” culture within your organization, ensuring that employees are aligned with your goals.
3. Acquire expertise and resources necessary for growth.
4. Embrace change with courage, adapting as you scale.
Adopting the Big Fish Mindset
Transitioning to a mindset that attracts large clients requires a shift in perspective and confidence. Success begins with the belief that your business offers significant value to these clients. Here’s why focusing on larger clients is advantageous:
1. Cost Efficiency: Larger clients often streamline processes, reducing overall acquisition and service costs.
2. Profitability: Big clients typically bring larger contracts and consistent revenue streams.
3. Longevity: These relationships often last longer, providing steady business.
4. Security: Larger clients can shield your business from the unpredictability of smaller client bases.
Steps to Catch the Big Fish
Believe in Your Value: Recognize that your company has unique benefits that larger companies need. Don’t underestimate your capabilities.
Identify Ideal Clients: Research and target large companies that align with your strengths and services.
Leverage Connections: Build relationships with insiders who can vouch for your business and facilitate introductions.
Position Strategically: Understand the operations of your target clients and tailor your approach to meet their specific needs.
Final Thoughts
If pursuing large clients feels daunting, remember that strategic planning and the right mindset are your keys to success. Need help identifying and catching your big fish? Reach out to me for personalized guidance and support. Together, we’ll position your business to thrive.
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