Tequila Arette®
Posted on June 11, 2024 by Carlos López Hernández, One of Thousands of Life Coaches on Noomii.
Case study based on in-depth interviews with company leaders and document analysis
Arette® is a Mexican family-owned company that produces and sells tequila, blending traditional craftsmanship with modern production methods. Their primary markets are in Europe and the United States. While the international tequila market offers great opportunities, it is also highly demanding in terms of financial investment and time. Despite successfully entering this market via bars and restaurants, the company has not yet been able to directly reach the end consumers who order margaritas in these establishments.
López-Hernández, C., López, F. and González, A.C. (2023), “Tequila Arette®”, The CASE Journal, Vol. 19 No. 5, pp. 649-669.
