SCALING IS A CHALLENGE

Posted on September 03, 2022 by Aaron Venable, One of Thousands of Business Coaches on Noomii.

I have been reflecting a lot on the coaching clients I worked with this past year. I have to say that one of the hardest transitions for owners of small business owners to make is the transition from doing most (or all of the work themselves) to developing a team that they can trust to help them run the business.

At some point the workload of the business will exceed the owner’s ability to control all of the work in their business. Every business owner is faced with 6 categories of work required to keep their business alive and healthy: Lead Generation, Lead Conversion, Client Fulfillment, Money Management, People Management and Systems Management (to make all aspects run efficiently).

Very few business owners are good at all 6 of these areas and need to hire people to help them, either in the form of vendors/contractors or employees. As the business grows, they have to develop and hire managers for each area: Director of Marketing, Director of Sales, Chief of Operations, Chief Financial Officer, Director of HR, Director of IT, etc.

The job of the business owner constantly changes, often filled with a never-ending regress of less familiar and less pleasant tasks… which brings me to the point of this post…. This means that there is a tremendous amount of PERSONAL CHANGE required for the owner to grow a business from infancy to maturity.

One of the best ways to think about the relationship of the owner to the business is for them to think of their business as a vehicle to move their life towards their primary aim… their why.

“He who has a why to live for can bear almost any how.” Friedrich Nietzsche

A great way to think about your life as an entrepreneur is to understand the difference between living intentionally compared with just living.

For most, this is a difficult task because it involves setting goals and objectives (which brings the possibility for failure). I have seen business owners who have stopped setting goals because they want to avoid the disappointment of failing to reach their goals.

What they fail to see is that the goals that needed to be set were personal goals. Long-term personal goals that inspire and provide four-in-the-morning courage are the ones that need to be set.

With such a personal goal, you can transform your business into a proper vehicle to transport you to your life goal.

If you need help with this issue or would like more information, call us today a (754) 333-2003 for a strategy call or complimentary coaching session to see if we can solve the number one challenge in you business.

Aaron Venable, President