Twelve Tips You Can Use to Delight Your Customers

Posted on October 16, 2020 by ILLENS Dort, One of Thousands of Business Coaches on Noomii.

Every business has three fundamental and necessary components: Employees, product/service, and customers. Some people may think they don’t need employees or they don’t have employees. You, the owner of the business, are an employee of the business. You don’t have a business if you don’t have any customer. Without a product or a service that solves a need a person has you can’t attract customers.

This article gives you twelve tips you can use to create memorable experiences for your customers so you can convert them into loyal advocates for life.

1. Know your customers. Take time to know your customers. It is not sufficient to know their business needs. You must know them as people. People change jobs. But the relationship we establish with them should not change.
2. Offer quality services. Offer quality services and products that solve their business needs. These services and products do not have to come from you.
3. Think and speak positive of them. Always think positive of your customers. Speak positive of every customer even (and more so) when they are not present. Create an environment and a culture where everyone thinks and speaks positive of the customers.
4. Follow up. Follow up, follow up, and follow up. Find out how the products and services you sold them (or the referral you gave them) are working for them. Ask this simple question; Is there anything I can do to help you gain more benefits from the products you already purchased from us?
5. Always act kindly. Perform proactive acts of kindness. If you know a solution that your customers need, contact them proactively to discuss it with them.
6. Recognize and celebrate them. Develop a method to recognize and show appreciation to your customers.
7. Include them in all your strategies. Think of your customers in all your business aspect and decisions. Include them in all your business strategies. Ask yourself; what impact will that decision or products have on my customers (current and future)?
8. Welcome negative feedback. Treat customers’ complaints with extreme care. Customers who are talking to you about problems they are having with your products and services care about you. They are giving you an opportunity to show that you too care about them.
9. Own your mistakes. Take responsibility and ownership for mistakes. Treat customers as friends you cherish and they will reciprocate.
10. Separation – not termination. If you have to let a customer go, do it with care and respect. Wayne Sleight, COO of 97th Floor, puts it this way, “Treat clients/customers as well as all team members with a 20-year perspective. Basically, treat them all as if in 20 years they will be the head decision maker of the biggest new client possible at that time.”
11. Value every relationship. Remember that in relationship and customer’s loyalty there is no such thing as small or big customers. Relationship is not measured by size, amount, or popularity. It is a genuine currency that we exchange to let others know that we value them and care about their success in this life.
12. Always remember the internal customers. Your employees are also your customers. They are the best advocates you have for your business. Do they know that you value them?
As usual I invite you to share some tips you use to attract new customers and increase customers’ loyalty. If you like this article, feel free to share it with others in your circle of influence.

Author: Illens Dort
Illens Dort is the founder of Maximum Impact Council – a company that helps business owners, executives, and individuals grow themselves, their businesses, and careers while keeping a health balance in other responsibilities of their lives.
MBA – Goldman Sachs 10,000 Small Businesses Scholar