Listen to Noomii's interview with Rick Hecker

About Me

My ambition had betrayed me.

Years of relentless effort had finally earned me the coveted CTO role. I should have felt elated. Instead, I felt an unsettling emptiness.

As a self-taught Software Engineer, I rose from humble beginnings to leading dozens of teams and hundreds of employees. Along the way, I started several side hustles. One was named Apple’s “Health & Fitness App of the Year.” I became a millionaire in my early 30s.

Shortly after, I was offered a CTO role at a promising startup. This is what I had been working for.

Alone in my office, I asked myself a question that tore through my carefully constructed veneer, revealing a void no promotion or paycheck could fill: 'What do I hope this job will fulfill within me?'

I walked away. Not just from a job, but from a life.

I immersed myself in essentialism, stoicism, mindfulness, and non-dual teachings—anything I could get my hands on that could help me find clarity. They helped me dismantle the cultural conditioning and lies I had built my life around. They led me to a liberating and terrifying truth: I hardly knew who I was.

Since then, I’ve transformed my life through practices that ground me in the present and have reshaped my perception of reality. I’ve found balance. I’m more present for myself and my family, and I enjoy work for what it is, not what it brings.

Today, I am a guide. I don’t prescribe a rigid path or claim to know who you should be. I simply hold up a mirror to your beliefs, and encourage you to see past the facade.

I’m here to help you strip away the bullshit, face uncomfortable truths, and build an authentic life. No feel-good affirmations, temporary relief, or surface-level solutions—just deep transformation and radical honesty.

I’ve coached, mentored, and been a confidante to many, helping them find fulfillment. If you’re ready to do the work—I’m here to guide you. Together, we’ll navigate the messy, beautiful journey to living with intent.