Listen to Noomii's interview with Rebeca Lima

About Me

Hi, I’m Rebeca Lima, your business partner for hire and the creator of The Half A$$ Hustler® philosophy. I help ambitious women entrepreneurs scale to six figures and beyond with simplicity, aligning their business, marketing, and money mindset with their vision. Together, we ditch the hustle culture and create impactful, sustainable success.

After earning certifications from Yale, Harvard Business School Online, and Robbins Madanes Training, I’ve spent years refining my coaching approach to blend neuroscience, strategic marketing, and mindset shifts. My philosophy is rooted in the belief that clarity comes through action and that just a 1% shift can take you to a completely new destination.

I’ve helped over 700 women turn their big dreams into aligned, scalable businesses. From $10K months to seven-figure transformations, I specialize in simplifying the complex so you can focus on what matters most: your vision and the freedom to live life on your terms.

Whether we’re diving into your money blocks, streamlining your marketing, or crafting your next big offer, my process is grounded in ease and intentionality. No fluff, no perfectionism—just clarity, confidence, and results.

Outside of coaching, I’m a proud Brazilian mama, thriving with an autoimmune condition, proving every day that you can create a wildly successful business without sacrificing your health, family, or freedom.

If you're ready to transform your vision into your reality, let's chat. Together, we’ll make simplicity your ultimate luxury.