Listen to Noomii's interview with Jacob Hokanson

About Me

I'm Jacob Hokanson, a Men's Mental Health Coach dedicated to helping successful men find deeper meaning and genuine fulfillment beyond external achievement. My coaching practice combines Neuro-Linguistic Programming (NLP), narrative coaching, and compassionate inquiry to guide men toward clarity, purpose, and a more satisfying life.

I know firsthand what it’s like to achieve outward success yet feel disconnected from it all. For years, I ran successful businesses, managed complex relationships, and navigated the challenges of ADHD, all while sensing something essential was missing. That experience taught me that true fulfillment isn’t found in external measures alone; it comes from aligning deeply with who you truly are and what genuinely matters to you.

My approach draws on NLP, narrative coaching, and compassionate, authentic conversation. My strength lies in creating a safe, nonjudgmental space where men can honestly explore the hidden parts of themselves: the doubts, fears, and limiting beliefs they keep hidden. Clients often say our work feels like finally coming home to themselves, reconnecting with purpose, clarity, and inner strength.

I also have extensive experience supporting neurodivergent men, especially those with ADHD, helping them leverage their unique strengths while addressing the challenges of executive functioning, focus, and emotional regulation. This isn’t theoretical for me. It’s personal and deeply rooted in lived experience.

Having done extensive inner work myself, I've learned how to navigate life's complexity, overcome deep shadows, and reclaim a life of meaning and integrity. My approach integrates NLP, narrative coaching, and compassionate exploration, providing clients a safe space to explore difficult questions, find clarity, and create powerful, lasting changes.