Listen to Noomii's interview with Beate Trost

About Me

For the longest time, when asked about what drove me to become a coach, I would say: Serendipity.
Someone recognized me as a great listener, a confidante, and through word of mouth, my little apartment in Shanghai became a safe space for people to share their thoughts and feelings. Surprisingly, my coaching sessions became known as “Cookies and Tea”. It was not just a catchy name; it symbolized the essence of the atmosphere I aimed to create. It represented a comforting and nurturing environment where individuals could freely express themselves and explore their inner world.

Along the way, I realized that my Personal Experience also played a role. With a long history of both joyful accomplishments and brutal setbacks, I have done the necessary work, faced roadblocks, celebrated successes, and developed the resilience to find myself coming out somewhere in a balanced middle.

Now, I am thrilled to announce that I can officially add:
I am Qualified!
What truly sets apart an ICF certified Professional Coach from the multitude of individuals who call themselves coaches is a Coaching Mindset. It involves making a personal commitment to professionalism, abiding by a Code of Ethics, and embracing a continuous growth mindset. We continually strive to learn, develop self-awareness as coaches, and always seek opportunities to grow.

My experience and personal growth will always guide my curiosity, enabling me to ask the most useful and beneficial questions for my clients. The value I provide as a coach doesn’t solely come from sharing my own experiences with my clients; it stems from my ability to discern the subtleties in the questions I ask and transform them into powerful inquiries. This process creates awareness, fosters trust and safety, and ultimately supports sustainable change.

As I continue to develop my agency and professionalism as a coach, I firmly believe that coaching is more than just a profession—it is a lifelong journey of growth and transformation.