Through ICG’s unique methodology, our students become highly perceptive and successful coaches; transforming themselves alongside their communities.

Coaching is based on the principles of observation and effectiveness.
- The principle of perception is crucial as a coach. Perceiving people as capable and competent, whole and complete, allows the space for coaching to take place.
- Instead of giving advice, coaches use the principle of listening. Seeking to understand rather than be understood. Deep presence allows you to see the world through your client’s eyes.
- Coaches use the principle of direct communication for course correction. When a client’s blindspots are revealed, people can start to live life by design rather than by default.
- Instead of holding people accountable by punishment or reward, we have people shift on the level of identity to create new results. The principle of self-awareness.