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Why Quality Content is the King of Online Marketing

November 02, 2017 by Kristen Moran

This is a guest post written by Anurag Gupta. Want to contribute? Check out the 2017 publishing calendar. 

The World Wide Web is no less than a world of magic and so are the ways that marketers use it to gain higher traffic, user engagement and leads. However, all of those marketing tricks do not compare to quality content.

Content was, is and will always be the king of online marketing and, yes, the difference is only that now marketers know that not just any content but that “quality content” is the king. They know that content will have a positive effect on business only if it is scoring high in the quality test; otherwise, all the time and effort invested in content creation would be in vain.

Quality content is the material that not only satisfies search engine standards, but also satisfies the needs of users. It sounds complex, but it’s not. Any content that is meaningful, informative, quip with related facts and data, written in interesting style with no grammar errors is quality content.

But why do you need to put so much effort in creating high-quality content? Here are a few reasons why quality content is king and

Because quality content ranks higher on Google

Google and other search engines like Yahoo and Bing have tweaked their algorithms to rank quality content above poor content. The Google Panda update was rolled out back in 2011 to filter and penalize sites with poor quality content by pushing them down the search engine ranking. Google prefers pages that have high-quality informational content and use the right keywords. Quality content is still the king in online marketing because creating SEO-friendly content can be great for improving the search engine ranking on Google and ultimately bringing more traffic to your coaching website.

Because quality content brings more traffic and sells products

Quality content not only helps in search engine optimization but also brings in more traffic from various untapped sources. Whether it is your personal blogging site, social media profiles, forums and boards, communities and groups or guest posts on high authority sites, posting quality content on any of these sources can be a great way to bring higher traffic to your coaching business website. According to a study by Quicksprout, content has the capability to increase the traffic by up to 142% in just six months. Moreover, this quality content can act as a sales pitch to the traffic coming to your website and help in selling your products or services effortlessly. Quality content is still the king in online marketing because it brings in more traffic and also helps in converting this traffic to paying customers.

Because quality content engages audience

Quality content is the best way to engage your audience and attract them to your business without shelling out big bucks. From rich and informational blogs to captivating images and interesting videos, your content can lure your audience and make them pause to consume more of it. High-quality content can encourage the users to like, comment and share the content, which serves as a means for further engagement. The insights shared by the consumers can be further used to improve the quality and generate custom content. Quality content is still the king in online marketing because it keeps your audience engaged and saves your piece of work from disappearing into the cyberspace black hole.

Because quality content encourages loyalty

Not only can quality content engage the users, but also make them loyal to your brand. It can instill trust in your customers and make them come back to your site for more. The content you create, whether it is through blogs, articles, images or videos, can help you build a personal connection with your customers. In fact, a study provided by TMG Custom Media & Marketing Tech Blog shows that nearly 61% of the consumers feel better about a company that creates custom quality content. Quality content is still the king in online marketing because it encourages loyalty, builds customer relationship and pulls the customer back to the site in the long run.

Because quality content adds value to your business

Whatever product or service you are selling online, quality content can quickly and conveniently add more value to it. By creating content that explains your products and services better, you are helping the customers make a more calculated decision. Creating quality content that solves the customer's’ problems, educates them about something new while also keeping their needs in mind reinforces customer relations, thus adding intangible value to your business, which cannot be measured in monetary terms. Quality content is still the king in online marketing because it adds value to your products, services and also to the coaching business, thereby improving your online reputation and bringing in more leads subsequently.

After going through the five points discussed above, one thing is certain, ‘Quality content is and will likely continue to be the king in online marketing for a long time to come’. It improves the SERP (search engine results page) ranking, engages the audience, encourages loyalty, adds value to the business and even brings more traffic and boost sales. There’s no two ways about it, you should invest more time and resources in creating high-quality content to reap the benefits of this simple and cost-effective online marketing strategy.

About Anurag Gupta

Anurag Gupta is a budding entrepreneur with stakes in WeblinkIndia.net an acclaimed Web Designing & Development Company, headquartered in India. He also happens to be a keen writer, sharing insights, tips, and tutorials on subjects related to the ever evolving landscape of Web Designing and
Development.

 

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