Tips for a Great Coach Website: A Review of Choices-By-Design.com
July 28, 2015 by Stephan Wiedner
About this website review
Prior to reviewing this website, I asked Diana a few questions and I want to make sure that I addresse them. Here's our communication.
- What is the best thing about your website? [Diana] It's easy to navigate. Content easy to understand.
- What part of your website do you think needs the most improvement? [Diana] There needs to be something that draws the prospective client in to take the next step.
- What specific questions do you have about building a coach website? [Diana] Should specific programs/systems be on the site along with prices?
My further comments:
- I agree that the navigation is easy and the content is easy to understand. I think it can be made more easy to understand if each page was given a better, more description title (as pointed out in the slideshow above).
- Adding a CTA to each page will help draw people in. I also recommended (above) that you have an area for parents and students. Perhaps an even better CTA to engage people would be to have some sort of an assessment that highlights the key areas of focus that you list on the homepage. Something like "The Student Success-o-Meter" or the "Student Resiliency Test".
- That's a good question. Having a program or system is a great marketing benefit. It differentiates you from other coaches and demonstrates that you are an expert for your ideal clients. Being able to say "I'm the creator of the Smart Student Super Success System" can only help you. Should you display the price? Not sure. I think it depends on the price and the intent of the program. If it's a low cost program to get people to engage with you, then yes, the price should be listed and they should be able to buy right from the site. But if it's in the hundreds or thousands of dollars, then you may not want to list the price.
If you have any other questions or comments, please leave them below.
Comments (3)
Diana St Lifer over 9 years ago
Stephan, thank you so much for the website review. I appreciate all the feedback. You made a lot of great recommendations and suggestions that I will be incorporating into the site. Again, thanks for the opportunity for the review. I would love to hear what other coaches think about the site and your comments. —Diana
Rachel Gojer over 9 years ago
Really good tips Stephan! Im revoking at my website right away to see what can bee done different. I like the point about putting a big font one liner on top of the pages. And call to action.
Stephan Wiedner over 9 years ago
You're welcome Diana. It was a fun way to create a blog post. And I suspect, it's a little easier to read also.
@Rachel - Yes, the one liner in large font on top of the page is important because it's naive to think that people are going to read all of the small font all the time. On the web, people are stressed for time and attention and they want to scan first, see if they're interested, and then keep reading. If we don't grab their attention in 5 to 10 seconds, they're hitting the back button and going somewhere else.
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