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Three Must-Have's for Your Coaching Website

January 09, 2018 by Kristen Moran

This is a guest post written by Cathy Fraser. Want to contribute? Check out the 2018 publishing calendar.

Most people believe a website is an absolute marketing piece for your coaching business. Typically, it is the heart where you will send most of your perspective clients. However, many people miss the opportunity on utilizing their website to their fullest advantage.

In this article I’m going to briefly share three things that you must have on your website to effectively market your coaching business. You will also receive a huge bonus if you read further!

The big problem

In all the years I’ve spent in the internet marketing industry the one thing I’ve learned is you don’t always need a full blown website that you have paid thousands of dollars for. Especially when first starting out in business, it’s critical that we budget our dollars wisely. There are free and low-cost ways to have an effective website.

Typically, when people go to a website they get overwhelmed by information, maybe read a bit and then they leave. There isn’t something for them to take, there is no way to know they were there or capture their information. If you are sending people directly to your main website and paying for advertising, you could be spending money and not getting the results you were hoping for. 

When I was preparing to write this article I briefly skimmed through several profiles on Noomi and I proved my point: either there was no website listed at all or the website was overwhelming and confusing or these three critical things that I’m about to share were missing.

Easy website solution

What if I could show you an effective way to market your coaching business with three critical pieces and ONE PAGE (which is the big bonus)? Would that interest you? If yes, keep on reading.

Ok, so let’s get into a quick solution for those of you that don’t even have a website and also for those of you that want more success with your advertising and marketing efforts.

I’ll start with our bonus tip, which is to have one simple page, known as a landing page. This can be part of your website or a stand-alone page.

There is a science and art that goes into creating an effective landing page, but the basics include an offer that aligns closely with your audience, a compelling headline and most importantly, a call to action.

You can figure out what language works for your ideal client by testing several pages at one time (A/B testing), to see which one is most effective. Then, once you have a proven effective page, this is where you send everyone. Send potential clients from your ads, business cards and other print advertising, people you meet in person, Facebook ads, Facebook posts, blog posts, articles etc. Everything and everyone is funneled to this ONE PAGE.

Three critical pieces

The reason you send them to this ONE PAGE is the other three critical pieces live on this page.

  1. Value-based free offer

  2. A clear call-to-action

  3. Opt-in box

Your value-based offer

  • Is something that represents you, your values and your business.

  • It's something of great value to your niche market and to you personally

  • Your value-based offer should also include snippets about you, so your potential clients can get to know you a little bit

  • It can be an e-book, your top five best tips, a video series, a mini course, a sequence of emails or whatever format or methodology that you choose

  • Please don't just post something quick or something that belongs to someone else even if they have given permission for you to use it

  • You want this offer to be unique and something they can't get from anyone else

Clear call to action

  • Once you know what your value based product will be you can make it real clear to your potential clients what you want them to do next

  • It's actually the sole purpose of your landing page

  • Benefits are listed, purpose of product, a little about the product, testimonials (When you obtain them)

  • Tell potential clients exactly what to do next using visual graphic buttons

  • Download, join, enroll, start, etc.

Opt-in box

  • It's either that button or an actual box that redirects potential clients to the source where they can access product

  • This is where their name and email is given in exchange for your value based product

  • All of this is connected to your email marketing program

  • Then you have data you can physically track

  • You also have collected one of the most precious assets for your business

  • Someone's name and email that is specifically interested in what you offer

  • Guard, protect, and treasure as you would any precious gem

There you have it!

To create the actual opt-in box you can use the landing page software or your email marketing software

Landing pages

Email marketing

About Cathy Fraser

Cathy Fraser is a business and entrepreneurship coach, as well as a social media specialist. She loves to travel and spend time outdoors, particularly in the mountains, where she enjoys hiking, skiing and backpacking. Visit Cathy's website or connect with her on LinkedIn or Facebook.

 

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