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Set These Goals When Pitching Your Coaching Services

December 28, 2016 by Kristen Moran

This is a guest post by Kayla Matthews. Want to contribute? Check out the 2017 publishing calendar.

The process of pitching your coaching services can be likened to the traditional elevator pitch.

Although it's perfectly fine to enhance your presentation with exciting language, multimedia and other visual aids, most of these conversations should be brief, informative and straight to the point. With that in mind, there are a number of ways to streamline the process and produce greater results.  

Goal #1: Stay true to your own mission statement

When pitching your coaching services, it's important to stay true to the original mission statement, values and objectives that first prompted your career as a life coach. Those who are interested in working with millennials, entrepreneurs and startup business owners would see more success in college towns, progressive communities and career fairs that target recent graduates.

On the other hand, coaches who want to help addicts turn their lives around should focus their efforts on the criminal justice system.

Goal #2: Keep it short

You'll also want to maintain a sense of brevity when advertising your services as a life coach or mentor. While the average elevator pitch is usually limited to 60 seconds or less, this isn't exactly an ordinary line of work. You'll probably need to take up more time than one minute, but brevity is the key to avoid losing their interest altogether.

Goal #3: Provide high-quality visuals

Visual aides are great when displaying charts, graphs and statistics regarding your previous success as a life coach. There are a number of methods to use, including laptop computers, DVD-based presentations and other forms of media.

If you pitch clients at your own office, you have the home-field advantage. Make sure your meeting room is equipped with a steady wi-fi connection and a projector screen appropriate for the occasion.

Goal #4: Communicate effectively

If there's one requirement for being a life coach, it would definitely be strong communication skills. Remember, this isn't a one-sided situation where one person talks and the other listens. A productive coach-client relationship actually requires a great deal of listening, understanding and communicating from both sides.

Make sure to apply this to all avenues of communication, including the internet and social media. Replying to comments, answering questions and even offering free advice from time to time will all go a long way in maintaining this goal.   

Goal #5: Promote a trial session or service

Concrete and actionable goals can be set as well. Entering into a pitch with the clear purpose of landing a new client is ideal, but it's not always realistic. Those who are new to the world of life coaching tend to be skeptical about the entire process, so you'll want to make sure your goals are reasonable.

Instead of a full-blown service contract, try to come to an agreement on trial services. This gives your potential clients a short amount of time to test out your skills and gauge your propensity for the role while also providing you with the opportunity to get to know new and prospective clients on a deeper level.

Succeeding as a life coach

The professional life coach is in a very unique position. While your success very much depends on that of your clients, it can be difficult to get your point across and promote your services without having to resort to traditional forms of marketing and advertisement. Those who develop an efficient and exciting pitch, however, will likely lead a triumphant career.

About Kayla Matthews

Kayla Matthews is a personal development enthusiast and productivity blogger. In addition to writing for the Noomii, Kayla also writes for The Daily Muse, The Chicago Tribune and The Huffington Post.

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