This is a guest post written by MiMi Dabo. Want to contribute? Check out the 2018 publishing calendar.

You’re a heart-centered coach committed to serving others, changing lives and making a difference in the world. You’re also committed to creating a successful business without burnout and overwhelm.  

You’ve built your website; the hub of your client development strategy. You’re on your way to making a lucrative living doing what you love! Coaching websites are an amazing avenue to put you and your business in front of millions of people from around the world every day.  

Entrepreneurship isn’t a walk in the park for many coaches and it can be even more challenging if your goal is to create an online community of raving fans and future clients who are inspired by your commitment to making an impact in their lives. You’ve invested time, energy and money. Is your website creating a steady stream of qualified prospects for your coaching business?  

You’ve got less than 10 seconds to capture someone’s attention when they visit your coaching website. If you’re having trouble attracting clients on your website, then chances are you’re not making those few seconds count for your business. 

You may be ignoring the No. 1 coaching website secret that helps you to attract your ideal clients and double, triple or even 10X your business income, while working less and making a greater impact.

Nailing down a viable niche

Few things cause more fear in coaches than narrowing their focus or picking one specific problem to help clients solve. Why should any coach limit him/herself to just one issue when he/she can help with so much more?

Because specificity sells well.

Maybe you’ve asked yourself, “Do I have the right niche?!” but you’re not sure, so you end up trying to serve everybody, even clients who drain your time and energy.It doesn’t serve you and it repels clients away from your website.  

If you’re committed to building a successful online coaching business, then consider what is possible for your heart-centered business if you discover you own authentic, lucrative niche that allows you serve deeply and make a bigger impact.

While most coaches have the talents, skills and training to be a generalist coach and help everyone with everything, trying to be everything to everyone (in any area of life) takes its toll physically, mentally, emotionally and financially.

Here are five reasons why nailing a viable niche is the No. 1 coaching website secret to consistently attract and enrol your ideal clients and build a profitable online business.

1. You create your ideal clients 

Creating your ideal clients supports you to easily increase your coaching income without burnout and overwhelm. Your lucrative niche is the key to identifying your ideal clients online. Narrowing your focus to a specific group, desire or pain point helps you design your website, so it speaks directly to a prospective client’s pain point.  

They are your ideal client because every page on your website is tailored to the single biggest problem keeping them up at night. It speaks to their pain, worries and frustrations, and they understand how much you get what they are feeling now.  

In less than 10 seconds, you can capture their attention long enough for them to know that you are one with the solution to their problem. You understand their language so well that your website becomes a magnet that draws them in to want to know more about how their lives will be better because of you.  

There’s nothing more fulfilling that a prospective client saying, “Your website’s talking to me.It’s like you’re inside my head.  We need to talk.”

2. You create a unique brand and authentic marketing message

Nailing your niche empowers you to create a brand and marketing message that captures your unique spirit, personality and passion, positioning you to powerfully stand out from everyone else.

Knowing who your ideal client is and what problems you solve helps you speak their language so that they feel connected to you. Understanding their language serves as the blueprint for your marketing message. You can clearly describe the problem, the results they will get from coaching, as well as the benefits of those results in their lives.

Your website will be an ideal client-attracting magnet because it has a clear focus on your ideal clients, as well as a powerful call to action that speaks to their heart and soul. Your website will speak directly to your audience and attract only the clients that best aligned with your business vision – clients you love working with and who are happy to pay you well.

3. You create a lead magnet to grow your email list

Coaching is an intimate relationship. Just like dating, nurturing the relationship creates trust and the opportunity for your ideal clients to want to get to know you know more, spend more time with you, and work with you.  

Giving your ideal clients a compelling reason to give you their time is a fundamental element of your successful online marketing.

Nailing a niche and creating ideal clients on your website gives you the ability to zone in on the specific problem your ideal clients are facing and help them to transform it for free. This creates credibility for you and a curiosity on their part about the next step, which could be a sales conversation with you.

A website with a viable niche is perfectly poised to build your email list. Your email list serves as a ready-made directory of your ideal clients who have all raised their hands to saying yes to working with you. They are ready and willing to hire you and are “income waiting to happen.” 

But first, you must give them a reason. You already know their language and how you can support them. Now, it’s time to be generous. Give them something valuable enough for them to give you their precious time, as well as their name and email.  

How? With a lead magnet. This is a free “irresistible” offer on your homepage or opt-in page that gives your ideal clients what they are looking for. It is so attractive and valuable to them that they are inspired and motivated to hand over their information to gain access to it. It gives them instant gratification and a taste of what working with you will be like for them.  

Imagine your client tossing and turning at 2am with her biggest problem on her mind. She turns on her computer, does an internet search for solutions to her problem and lands on your website. She sees your free offer – an irresistible offer she cannot refuse - and has to have it NOW. She becomes a raving fan in your online community and cannot wait to take the next step with you.

Lead magnets can be in a variety of formats, including templates, quizzes, special reports or videos. The key is to provide something that speaks to their heart.  

The beauty of a lead magnet for your coaching business is that it works around the clock and you can attract ideal clients online even while you sleep. No more spending all day on the phone cold calling prospects.  

4. You create a targeted marketing strategy 

When you have a viable niche, you’re able to build a targeted marketing strategy. Because you know the interests, motivations and frustrations of your online prospects so well, you don’t have to worry about appealing to everyone.  

If blogging or writing articles is one of your marketing strategies, then you’re able to set yourself apart with your website. You will tend to speak less “coaching” and be more specific in your blogs and articles because you have an understanding and appreciation for the things that matter most in transforming the lives of your ideal clients.  

Depending on your marketing strategy, this will convert into both virtual and local exposure with speaking engagements, workshops and even books.It will open the door to collaboration opportunities with other people who share your target audience, expand your reach and allow you to create deeper impact.

5. You create enjoyable sales conversations

Imagine having a sales conversation with an ideal client who found you through your website. She has already experienced you in several ways; your irresistible offer, your newsletters to email subscribers and your ideal-client-specific blog posts and articles.  

By the time she gets to the sales conversation with you, you’re incredibly credible and attractive to her. She is here because she knows exactly what you offer and why you’re the one to help her. There’s ease and flow during the sales conversation.  You’re ready to dig deep into her pain and expose it. She sees how much you understand her and how you can help.

You’re not spending half of the sales conversation finding out everything about the prospect. You already know. You completed that work when you nailed your niche. Enrolling ideal clients through your website (which likely has a marketing funnel) is very specific and empowers you to address any objections that come up.  

Remember, she’s your ideal client. You’re familiar with her pain points as well as their objections. After a while, you can create your own high-value script that positions you to have conversations that convert and 10X your business income.

So, how does your coaching website rate? What are your top three goals for your coaching website? What are you committed to?

About Mimi Dabo

MiMi Dabo is a Business and Money Mindset Coach for Women Entrepreneurs and Coaches. She helps them create ideal clients in their viable niche, confidently charge premium prices for high-end programs and packages, and double, triple or 10x their income with less work, less guilt and a bigger impact. Visit her website or connect with her on Facebook or Instagram.

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