Back in the early days of her coaching business, Emma-Louise ran an experiment that completely changed her business. Two weeks later, she had 12 paying clients to show for her efforts.

Before I tell you what she did, I need to explain why her efforts were so genius.

If you were to ask 100 different coaches what coaching is, you'd probably get 100 different answers because coaching draws from psychotherapy, positive psychology, spiritual practices, NLP, neuroscience, meditation, counselling, sports coaching, and more.

The result is that most people who could benefit from coaching have no idea what it is.

That's not good for business. In today's super connected world, where there is too much information and not enough attention, clarity is key. Within seconds, potential clients need to know what the service you offer is and what they get out of it.

So that's exactly what Emma-Louise did. Instead of offering 45-minutes of weekly coaching with the-sky's-the-limit results, she created a 9-week program with one to two coaching exercises each week. She printed off the worksheets, put them in a binder, and sent them to her new clients.

No longer was she selling a hard-to-describe service that lasted who-knows-how-long. She was now offering a finite program with a specific outcome designed for a specific type of client.

She was still selling coaching but she was putting it in a format that made it easier for her potential clients to evaluate and understand. The result: 12 paying clients in two weeks!

If you want results like Emma-Louise, all you need to do is create a program. For that, you have two options. You can hit the drawing board and spend countless hours creating your own exercises and worksheets, or, you can download a bunch of professionally designed, editable, white-labeled, tried-and-tested, templates that are ready to go.

After running her business-changing experiment, Emma-Louise created a company to do just that. Her company is called The Coaching Tools Company.

So here's what you should do next:

1. Check out The Coaching Tools Company and browse the templates she has for sale.
2. If you want more information about her success story, listen to the teleclass we hosted with Emma-Louise.
3. If you have any other questions, hit the reply button and let me know.

Happy program building!

Stephan Wiedner, CoFounder, Noomii.com

P.S. We are an affiliate of The Coaching Tools Company. If you click on the link in this email and purchase products, we will receive a commission. This is just one of the ways that we generate revenue to keep delivering a high quality service to you.